Social media marketing for international markets
Oban works with clients to build social media strategy and develops social media calendars, which we can promote through paid social campaigns. We do not offer social community management as we believe our clients are best placed to service their own customer base.
On a global level, the social media opportunity seems vast. However, international social media encompasses a vast range of social platforms, audience types, functional and cultural differences. For brands to engage socially with success, they need a clear understanding of the key differences and opportunities that exist between social platforms across regions and markets.
At Oban, we focus on culturalisation – providing brands with social solutions that resonate with users of the most suitable social media platforms on a ‘deeper than translation’ level. Although our 20 years’ experience in international marketing is key to this approach, the role of our LIMEs (Local In-Market Experts) is even more important. Our LIMEs are based wherever you need them to be, working locally and recruited for expertise in all aspects of digital social marketing. They invest campaigns and conversations with the local insight and subtleties that are necessary to build success and avoid mishaps. Plus, we know it’s never just Facebook, Twitter, LinkedIn TikTok and Pinterest. From Xing in Germany and Weibo in China, to VKontakte in Russia, we have best in class experience working with both the big and niche players in international social.
A key feature of our approach is centred on collaboration. In our experience, social marketing touches a range of (often international) business functions beyond core marketing – from PR and CSR to customer care and after sales. On this basis, we work diligently to ensure that social efforts are appropriately aligned with the needs of all relevant stakeholders, across both your head office and in-country teams.
